Company Culture

A blonde woman working by herself on her laptop in a meeting room. She is wearing a white top and has glasses.

Our Spark

Our Spark is what makes working at Kantar unique. It defines how we go about our business – why we exist, what we do and how we do it. Not only that, it defines our Purpose (why we exist), our Strategic Drivers (what we're focused on) and our Best at... Behaviours (how we behave).

A woman and a man sat chatting on tall chairs

Our Purpose

Our purpose is our 'why' - our core reason for why we exist. It's the role we play in our clients' lives and the wider world. It directs our innovation efforts and differentiates us from our competitors - as well as stretches us to think about the future and ensuring we're always getting better.

Two colleagues working together from a laptop. She is has shoulder length dark hair, and wears glasses and a green dress. He is wearing a mid-grey jumper and white shirt.

And what is our purpose? Well, it's simple.

We shape the brands of tomorrow, by better understanding people everywhere.

Your Benefits

Our benefits are designed to support you and your family’s wellbeing, and help you thrive at work.

We don’t have the space to mention every country we hire for here, nor every benefit available in the countries we do talk about – so if there’s nothing mentioned, please check with your recruiter for some more detailed information.

Please be aware all benefits and insurance policies are issued at the company’s discretion and are subject to change.

UK
USA
China
Singapore
Australia
Japan
Denmark

Generous annual leave – you’ll start with 25 days per year, which rises to 27 days after five years and 30 days after 10 years.
Volunteer leave – take time to give back. All employees get two days per year for volunteering
Employee Assistance Programme (EAP) – access to professional counselling services and wellbeing support for you and your family.
Maternity & paternity leave – new parent? Take generous leave and enhanced maternity and paternity pay.
Financial wellbeing – access financial planning services, financial coaching and financial advice and investment services.
Pension – with our defined contribution pension plan, we contribute more than you do.
Life assurance – enjoy a generous level of life insurance cover (4 x base salary) from day one.
Income protection – if you suffer long-term sickness or disability, we’ll provide 75% of base pay, minus state benefits.
Healthcare cover – we have various private medical benefits available to all our colleagues.
Award-winning flexible benefits platform – top up your private medical cover, add your dependants to your healthcare cash plan, purchase dental insurance or health assessments for you and your family, increase your pension contribution, access life assurance cover for your partner or increase yours up to 10x base salary, or arrange critical illness cover for your partner.
Cycle to Work – we pay for a bike upfront (up to the value of £5,000) and you pay back the cost over 12 months – with no income tax or National Insurance to pay.
Give As You Earn - donate to your preferred charity directly through payroll.

401(k) Plan – Build a retirement nest egg you and your family can depend on.
Get a unique, personalised healthcare experience thanks to our well-being partners such as Ginger (Mental Health), Hinge Health (Back & Joint), Livongo (Diabetes, Hypertension and Weight Management), WinFertility (Infertility), Cirrus MD (Tele-Medicine), ReThink (Child Development), and TelaDoc (Second Opinion).
Along with medical, other benefit plans offered are dental, vision, back-up childcare, supplemental life and AD&D, accident insurance, hospital indemnity, critical illness, etc
Flexible time off (applies to exempt employees) – take as much time away from the office with pay as is consistent with your duties, clients needs and business obligations, in accordance with Kantar’s policy.
Paid time off (applies to non-exempt employees) – accrued in hours during each pay cycle, based on length of service and will move to the next accrual level upon the employee’s anniversary date.
Employee Assistance Programme (EAP) – access to professional counselling services and wellbeing support for you and your family.
Parental leave – we provide salary continuation for a maximum of twelve (12) weeks at 100% of weekly base pay.
Volunteer leave – take time to give back. All employees get two days per year for volunteering.
Life insurance – enjoy a generous level of life insurance cover (1.5x annual base salary up to a maximum of $300K).
Short-Term Disability – 26 days of approved paid leave.
Long-Term Disability – up to 60% of base monthly earnings, up to $20K monthly maximum.
Get $250 towards health and wellness expenses such as gym membership, fitness equipment, personal training, back massagers, sit-stand desks, and ergonomic chairs.
Commuter Benefits

Employee Assistance Programme (EAP) - sometimes we all need a helping hand, Kantar provides you and your family with access to professional counselling services and wellbeing support, to provide emotional, practical and physical support when needed.
Wellbeing initiatives – Supporting those moments that matter. We provide tools, guidance and run regular initiatives and education sessions across the four pillars of wellbeing; Financial, Social, Mental and Physical. Including yoga and boxing classes.
Volunteer leave - Giving back feels good, take two days per year for volunteering at a charity, visit those in need, park or beach clean up, support or coordinate not for profit events, whatever your passion is, take time to give back.
Annual leave – We appreciate how important it is to take time off away from work to relax. You will receive annual leave entitlement every year.
Birthday Gift – You will receive a birthday gift in your birthday month.
Life event leave – supporting the moments that matter to you, we will provide you with paid leave for a variety of life events, for example for compassionate leave, family emergency/carer leave, and major personal milestones.
Secondary caregiver leave – Fully funded (100% salary) secondary caregiver leave (including paternity, adoption and fostering) will be available for 4 weeks.
Celebration of all main festivals, and you will receive gifts during each main festival.
Healthcare cover – We provide you with access to company funded private medical benefits:
- For local nationals, we provide supplemental commercial insurance in addition to social insurance
- For foreign nationals, we provide private medical insurance, which includes dental. These are designed to provide wide-ranging assistance in the event of critical illness, hospitalisation or if outpatient treatment is required.
Medical examination – We organise medical examination annually.
Term life and Accident Insurance - At Kantar, we consider it important that we support you with your financial wellbeing, we do this by providing Life and Accident insurance in the event of an incident which keeps you away from work for an extended period of time.
Flexible working arrangements, whether that be part time, working from home or staggered hours. Do discuss with your TA contact what is available for your role.
Access to discounts on selected services or products.
Fully stocked pantry, catering for healthy and diverse snacking needs.

Wellbeing initiatives – Supporting those moments that matter. We provide tools, guidance and run regular initiatives and education sessions across the four pillars of wellbeing; Financial, Social, Mental and Physical.
Volunteer leave - Giving back feels good, take two days per year for volunteering at a charity, visit those in need, park or beach clean up, support or coordinate not for profit events, whatever your passion is take time to give back.
Birthday leave – 1 day leave taken within your birthday month.
Annual leave – generous annual leave
Life event leave – study, marriage, bereavement, compassionate leave, family emergency, we provide various leave options to support you during your life events.
Primary caregiver leave – Fully funded (100% salary) primary caregiver leave (including maternity, adoption and surrogacy) will be a minimum of 16 week.
Secondary caregiver leave – Fully funded (100% salary) secondary caregiver leave (including paternity, adoption and fostering) will be available for a minimum of 4 weeks.
Celebration of all main festivals
Group Life Assurance – company paid premium, should the unfortunate situation occur wherein there is loss of life or permanent disablement caused by illness or accident, pay-out of 2 x annual salary.
Group Personal Accident cover – company paid premium, with a pay-out of 2 x annual salary in the unfortunate situation that a qualifying event occurring.
Healthcare cover – company paid premiums for you and your immediate family, covering outpatient, specialists, and hospital and surgical.

Lifestyle Leave - We encourage everyone to use all their annual leave each year, and if you bring your annual leave balance down to less than ten days (pro-rata) by 31 January each year, we’ll reward you with an additional five days of paid “Lifestyle Leave”.
Summer Leave – We offer you a flexible work option to leave at lunchtime every second Friday over the summer months. All you need to do to qualify is have completed probation and be on top of your work and client commitments.
Parental leave - Expecting a new addition to the family? Our parental leave policy offers, in addition to any government support you’re eligible for, 16 weeks at 100% salary for primary carers and 52 weeks of superannuation, and 4 weeks at 100% salary for secondary carers.
We also offer other types of leave, in addition to all other leave types as prescribed by law.
Employee Assistance Programme - Sometimes we need a helping hand, Kantar provides you and your family with access to Workplace Options, who will connect you with professional counselling services and wellbeing support, to provide confidential emotional, practical and physical support when needed.
Healthcare cover – Kantar offers our colleagues a 6% discount on health cover via BUPA, and also provides you with access to various online wellness resources and discounts throughout the year.
Flu Vaccinations – Free flu vaccinations are provided to all our Kantar colleagues leading up to winter.
Flexible working arrangements - whether that be part time, working from home or staggered hours. Discuss with your Talent Acquisition contact what is available for your role.
Emergency Services leave - Volunteer firefighter’s and those registered with a similar civil defence or rescue body are eligible for 10 paid days of emergency services leave to engage in activities that involves dealing with an emergency or natural disaster in their relevant state.
Compassionate Leave - Kantar also covers anyone who is personally impacted by natural disasters
.

We provide full social insurance coverage.
Annual leave increasing with every year of service, to a maximum of 22.
Pension – to support you with your savings plan for retirement we will provide you with either a defined contribution pension plan or lump-sum cash scheme.
Major Life event allowance – you will receive a cash allowance to support and celebrate major life events, such as marriage, newborn, or a condolence.
Compassionate leave – five days paid leave to support you should you experience the loss of a parent or child. Three days leave should you experience the loss of a 3rd degree relative.
Marriage leave – seven days paid block leave and a major life event allowance.
Employee Assistance Programme (EAP) - sometimes we need a helping hand, Kantar provides you and your family with access to professional counselling services and wellbeing support, to provide emotional, practical and physical support when needed.

Annual leave – You will be entitled to 5 weeks holiday per year.
Life event leave – study, marriage, bereavement, compassionate leave, family emergency, we provide various leave options to support you during your life events.
Primary caregiver leave – Fully funded (100% salary) primary caregiver leave (including maternity, adoption and surrogacy) will be a minimum of 16 weeks.
Secondary caregiver leave – Fully funded (100% salary) secondary caregiver leave (including paternity, adoption and fostering) will be available for a minimum of 4 weeks
Employee Assistance Programme (EAP) - sometimes we all need a helping hand, Kantar provides you and your family with access to professional counselling services and wellbeing support, to provide emotional, practical and physical support when needed.
Volunteer leave - Giving back feels good, take two days per year for volunteering at a charity, visit those in need, park or beach clean up, support or coordinate not for profit events, whatever your passion is take time to give back.
Meal Subsidy – we will provide subsidized healthy meals, with 75% company funding and 25% employee funding via payroll deductions.
Retirement and savings – We provide you with access to a fully vetted and tax efficient pension plan, where you can choose to contribute a min 4% of your salary each month.
Healthcare cover – as part of the pension plan, you will have support for medical and critical illness conditions. Our healthcare package includes access to online consultations with a doctor, psychologist or dietician, for you and your family whenever you need it, including medical second opinion

.

A woman sat on the dock with her legs over the side.

Wellbeing at Kantar

We make sure everyone here has the knowledge, tools, and resources to thrive and support each other.

Learn more

We believe in building future leaders from within and empower everyone to build meaningful careers and shape their success at Kantar. In fact, it’s built into our behaviours – we’re Always Getting Better. We are focused on making it simple for you to drive your own development by providing simple tools and resources to shape your career. For us, learning is something we all do throughout our career, no matter if it’s your first job or your fifth.

Kantar Success Factors
Our Kantar Success Factors are the key skills enable us to be successful as individuals, teams and an organisation. They are simple and action focused and apply to all colleagues across all levels of Kantar.

Our seven Success Factors are:
- Leads with Impact
- Solves Problems Decisively
- Owns Commercial Success
- Connects to Win
- Builds Great Teams
- Drives Lasting Change
- Amplifies Professional Expertise
While how you apply each skill differs between roles, because they apply to how we talk about everything to do with career development, it means it’s easy to empower you own progress. That means you’ll come into contact with our Success Factors on every stage of your journey at Kantar; from our recruitment process, to having valuable performance and career conversations, to your development to achieve new goals, in a way that’s easy and consistent across our whole organisation.
Ready, Get Set, Go
Our recently launched Ready, Get Set, Go approach to career development will help you take charge of driving your own career.
- Ready is all about understanding your values, strengths, skills and passions, and how you use them to shape your personal brand.
- Get Set is about exploring your career possibilities, as well as discovering the skills and experiences you need to get you there.
- Go is about agreeing the actions you’ll take to achieve your goals with your manager. We have simple tools and resources for each to shape your own career success.
Kantar Academy

To help you invest in always getting better, and to make sure you can explore developing new and existing skills, we’ve got the Kantar Academy.

Our Kantar Academy is our learning portal with toolkits of resources that helps you shape your learning and career journey. It’s a unified place to help everyone navigate learning resources, as well as how they can be tied back to Success Factors. To get you excited, our Chatbot will help you identify what type of learner you are, and help you get set up for success. So, no matter what you what to learn, we’re here to help you do it.
LinkedIn Learning

On top of the Kantar Academy, all our colleagues have access to LinkedIn Learning. All LinkedIn Learning courses are broken into short videos, so you can focus on a key topic of interest. Dedicate 10 minutes each day to learning something new and start shaping your success
Leadership Development

As our people progress, taking on new or more senior roles, we support their evolution with tailored leadership development. We offer Leadership Masterclasses from Columbia Business School, as well running in depth analysis of skills, strengths, and development areas in partnerships with YSC.