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Copywriter
Location: London, South Bank Central
Posted: More than 30 days ago
Job Type: Regular
Ref: R099913
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A group of four women are laughing together. From the left: the first woman has long brown hair with pink streaks in the front. She is wearing a brown and orange tweed-esque jacket. The next woman is wearing a pink shirt and has long brown hair, with gold hoop earrings. She is looking at the first woman. The third woman has on a plain white top and pink cardigan. She has long brown curly hair and wears glasses. The final woman has long blonde hair and is wearing a short-sleeved black top.

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

Why this job is important

You’ll help define how our brands show up in the world. From acquisition campaigns to in‑product experiences, your words will guide users, build trust and drive growth. Working closely with Brand, Product and Performance teams, you’ll shape clear, consistent and effective messaging across the full digital journey.

What you’ll be doing

  • Writing high‑impact copy for paid media, websites, apps, emails and push notifications
  • Creating UX and in‑product copy that makes things simple, clear and intuitive
  • Developing longer‑form content such as blogs, landing pages and brand pages
  • Adapting tone of voice for different audiences, brands and markets while staying consistent
  • Reviewing and improving existing copy to boost clarity, engagement and performance

The ideal skills & experience

  • Significant experience as a Copywriter in a digital or performance marketing environment
  • Confidence writing across multiple formats, from short‑form paid media to UX and long‑form content
  • A strong understanding of SEO and how to apply it in practice
  • A commercial mindset, balancing creativity with data and results
  • The ability to manage multiple projects and collaborate with a wide range of stakeholders

What’s in it for you

  • Flexible hybrid working
  • 25 days leave, 2 days paid for volunteering and life event leave
  • Competitive salary and bonus (bonus dependent on role)
  • Company pension
  • Enhanced parental leave
  • Healthcare options
  • Wide range of flexible benefits

Why join Kantar?

You’ll be joining our Profiles division, home to specialists in survey design, sampling and data science. With the world’s largest audience network (over 170 million people), we’re trusted by many of the world’s leading brands to provide amazing insights from real people.  

What about Kantar itself? Well, we shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.  

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others with us.  

Apply Now
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